Digital Transformation for Creative Entrepreneurs
Create, innovate, grow.
Are you a creative entrepreneur looking to scale your business? Digital transformation can open new opportunities.
Join our comprehensive program featuring a hands-on kick-off event on April 12th in Narva and a two-month online expert mentorship program.
Apply until April 9th.
Register now to start your digital transformation journey! Participation is completely free, including all workshops and mentoring sessions.
Who should attend?
This program welcomes both established creative businesses and independent professionals - anyone who wants to make their work more scalable through digital solutions.
Whether you're a solopreneur or part of an entrepreneurial team - this program can help you scale your business and integrate digital innovation.
While particularly encouraging Ida-Virumaa participants, our hybrid program welcomes creatives from all Estonian regions.
Mentors
Our mentors are industry experts dedicated to helping creative entrepreneurs succeed.
Agenda
Kick-off Event in Narva
During the kick-off event, mentors will help you choose your digitalization goals for the program. Then, throughout the two-month mentorship period, you'll receive guidance on how to implement these goals.
Workshop 1: Identifying key processes and creating a digitalization plan
The first workshop in the program lays the foundation for digital transformation program. It focuses on identifying the most relevant processes for digitalization and developing a structured implementation plan.
Workshop 2: No-code vs open source solutions
Workshop covers no-code and open-source solutions for websites, e-shops, and apps, comparing their benefits, limitations, and use cases to guide efficient selection and implementation.
Workshop 1: Identifying key processes and creating a digitalization plan
The first workshop in the program lays the foundation for digital transformation program. It focuses on identifying the most relevant processes for digitalization and developing a structured implementation plan.
Workshop 2: No-code vs open source solutions
Workshop covers no-code and open-source solutions for websites, e-shops, and apps, comparing their benefits, limitations, and use cases to guide efficient selection and implementation.
Workshop 3: Cooperation in IT - task definition, acceptance and essential tools
Effective collaboration with developers and IT specialists, task management, and essential non-AI productivity tools.
Workshop 4: Accessibility in user interfaces (UI)
Key principles and best practices for designing and coding accessible user interfaces (UI) to ensure inclusivity, usability, and compliance with accessibility standards.
Workshop 5: AI-powered tools, strategies, and best practices
Overview of AI-powered and digital tools designed to enhance productivity, streamline workflows, and optimize everyday tasks.
Workshop 6: Know your customers - personas and customer journey mapping
Persona development and customer journey mapping to better understand audience behaviors, needs, and interactions
Workshop 8: Branding for entrepreneurs
A practical look at building a strong, consistent brand that works both online and in the real world.
Workshop 9: E-Marketing and measuring success - costs, revenues, and ROI
A practical approach to digital marketing strategies and tracking costs, revenues, and ROI to optimize marketing efforts.
Workshop 10: E-mail marketing
A step-by-step guide to planning, creating, and optimizing an effective email marketing campaign.
Workshop 11: Cybersecurity and personal data protection
Cybersecurity essentials, covering phishing threats, GDPR compliance, secure protocols, data storage, and password management.
Workshop 12: Domains and hosting
Overview of domains and hosting, focusing on the technical aspects of setup and management
Advanced workshop 13: SEO - fundamentals and best practices
Fundamentals of Search Engine Optimization (SEO), including keyword research, on-page and off-page optimization, technical SEO, and content strategies
Advanced Workshop 14: Automations for process optimization
An introduction to automations, focusing on step-by-step process automation to create smooth, automated workflows that save time and reduce manual effort
Why Attend
We understand that integrating digital solutions into creative processes can be challenging - that's why we've designed a program that makes this journey clearer and more achievable. Discover your path to digital success.
Learn how to enhance your work through digital solutions, develop sustainable business models, and prepare for future opportunities.
Work directly with experts through practical workshops designed to help you digitalize and scale your creative business.
Create a clear action plan for digitalizing and scaling your work.
After the kick-off event, benefit from two months of online workshops and personalized mentoring to implement your digital transformation strategy.
One day to start, two months to grow.
Start with an intensive one-day kick-off event on April 12th in Narva, Linda 2, where you'll learn digital solutions, business modeling, and growth strategies. Then continue with two months of expert mentoring to implement your digital transformation strategy and build a scalable creative business.
Register now
Interested in becoming a partner or a sponsor and supporting our program for creative entrepreneurs?
Contact UsOrganizers
Jelena Ostsepkova
"Digital transformation isn't just about adding technology – it's about rethinking how we create value. We help creative entrepreneurs find that balance between innovation and efficiency."
Jelena Žovnikova
"Having trained over 1,000 entrepreneurs, I've seen firsthand how digital transformation can unlock the potential of creative businesses and drive sustainable growth."
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Liudmyla Mishchenko
"Technology should enable creativity, not complicate it. We help creative entrepreneurs bridge the gap between technology and creativity effectively and confidently."
Frequently Asked Questions
Is there a participation fee?
No, participation in the program is free of charge. All program activities - workshops, two months of mentoring sessions, refreshments, and lunch - come with no participation fee. This initiative is co-financed by Startup Estonia.
Do I need technical experience?
No prior technical expertise is required to participate in our program. We welcome participants from all multidisciplinary backgrounds and encourage a mix of creative, business, and technical skills.
What languages will be used?
Program language will be adapted to participants' needs. Both English and Russian are possible working languages, with the final choice depending on the group composition.
What are the participation options?
You can join our program either as an individual participant or as part of a pre-formed team. Don't worry if you don't have a team - during the program, you may find opportunities to connect with other participants.
Am I the right fit for this program?
Our program is designed for creative entrepreneurs, independent professionals, and small business owners in creative industries. It's perfect for individuals seeking digital innovation and multidisciplinary teams looking to enhance their business through technology. Whether you're a solo artist, designer, content creator, or part of a creative team, this program can help you scale your business.
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