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Jelena Oshepkova
Jelena Ostsepkova is an experienced business developer and entrepreneur specializing in digital transformation and digital marketing. She focuses on implementing LEAN methodologies to optimize processes and drive organizational change. Her work includes digital innovation strategy, process management, and cost-effectiveness analysis of digitalization projects.
Workshop 9: E-Marketing and measuring success - costs, revenues, and ROI
A practical approach to digital marketing strategies and tracking costs, revenues, and ROI to optimize marketing efforts.
Advanced workshop 13: SEO - fundamentals and best practices
Fundamentals of Search Engine Optimization (SEO), including keyword research, on-page and off-page optimization, technical SEO, and content strategies
Workshop 1: Identifying key processes and creating a digitalization plan
The first workshop in the program lays the foundation for digital transformation program. It focuses on identifying the most relevant processes for digitalization and developing a structured implementation plan.
